COPYWRITER
Small businesses needed a big boost during the pandemic. That's why Meta launched the Good Ideas Shop, a shoppable window display unit that highlighted local small businesses and the good ideas behind them in cities around the world, including in Ottawa’s historic ByWard Market.
In addition to building the physical activation, we also launched a digital campaign to raise awareness of Meta's free tools which help small businesses grow, including Shops, Meta Business Suite, and our virtual trainings.
Creative Director / Writer
Instagram Stories is more than a cultural phenomenon. It’s a platform that empowers businesses of all sizes to get creative and deliver real business results.
We built the Stories Can Do It installation to help demonstrate the value of this game-changing platform. Constructed at Facebook's HQ in Menlo Park, the installation was a fully operational Instagram Story, complete with mechanical stickers.
Behind each sticker, we included facts and strategies for how marketers can use Stories to connect with their audiences and build their brands.
Instagram Stories Can Do It: Taking Stories out of the phone and into real life. This installation was built at Facebook HQ to help partners see the value Stories can bring to their business.
COPYWRITER
With more people than ever turning to TikTok to discover new products and brands, we launched this digital ad campaign to highlight the platform’s unique ability to connect marketers with their next best customers, driving awareness of TikTok’s unparalleled influence in shaping consumer behavior.
COPYWRITER
Nespresso, the world's first single-serve coffee company, is a household name across the globe - except in the U.S.. We helped to launch the brand's effort to reintroduce itself to the States with the campaign A Cup Above.
Demonstration of Nespresso A Cup Above campaign website.
CREATIVE DIRECTOR / WRITER
Facebook wanted to showcase the power of partnership for its Global Partner Summit in 2019.
We created “Partners In Cars Sipping Kombucha” - a short series where Silicon Valley meets Seinfeld. In each episode, we brought tech executives together to talk shop, sip kombucha, and chat about the future of Facebook.
Meet Jimmy. He’s got his finger on the pulse of commerce.
Meet Brittany. She’s a tech executive who’s passionate about helping small businesses succeed.
COPYWRITER
Launched new website that highlighted Nesquik’s rich history while emphasizing its nutritional benefits as a recovery beverage. Our goal was to deepen consumer connection by blending storytelling with key product insights, positioning Nesquik as both a nostalgic favorite and a smart choice for post-activity recovery.
COPYWRITER / CREATIVE PRODUCER
Ally Bank wanted to get more people to open IRAs. Which, you know, aren't the sexiest savings vehicles out there, but whaddya gonna do?
Our campaign, "Discovering Retirement," told the stories of retirees whose simple, straightforward savings strategy earned them the freedom to have the kind of retirement they always wanted.
The campaign inspired at least one new customer to open an IRA: me!
Meet Ed Blanco - one cool cat.
Watch Ed Blanco take the "tired" out of "retired"...on a plane!
COPYWRITER
PNC Bank Grow up Great wanted to celebrate its 10th anniversary with a new campaign.
We created "The Information Age" - an integrated campaign that raised awareness of the importance of early childhood education and gave parents tools to help their little fellers grow up...well...great.
Anthem spot.
COPYWRITER / CREATIVE PRODUCER
Hampton Inn is all about "Hamptonality" - a way of doing business rooted in doing what's right and treating people like family.
We created a mini-documentary that showed how Hamptonality helped one town during one of the worst disaster's to hit the East Coast.
We found the story, interviewed the people, and brought this truly remarkable story to life.
Creator / Writer
Slice of satire, gone viral.
Within a day of launch, the site had three million page views. It was featured in The Wall Street Journal, Salon.com, The Atlantic, NPR, and a bunch of other places like that.
Read about the site here.
Proof of concept.
Creative Director / Writer
The Fox Business Network
The idea? Make business news and education accessible through animation and comedy. But would it work? After 130 episodes and an Emmy Award, the answer was decidedly yes.
Hoofy and Boo on how oil shapes the global markets.
The latest on Russia's economic development.
America's favorite game show about one corporate CEO.
How and why none of us need to work again.
CREATOR / WRITER
Another joke website that went viral.
Pedestrian Penalty Cards were developed as a tool to shame people who don't follow the unspoken rules of sidewalk etiquette in New York City.
Visit the site here.
UPDATE: Still relevant two years later! Read the New York Times' article.
Creative Director / Writer
Yahoo! Finance
The Daily Show meets Wall Street.
Josh takes a hard look at the world’ most precious metal. In Coney Island.
Creative Director / Writer
When Goldman Sachs hired Ric Burns to produce an internal “documentary” about itself, we tried to get a copy. We couldn’t. So we just made our own.
COPYWRITER
The Blast Chiller Refrigerator from LG is just like any old refrigerator, except for one thing: It has a Blast Chiller.
What's a Blast Chiller? Great question.
We created these videos to explain.
Writer / Actor
Cosmopolitan decided to announce Joanna Coles as its new editor-in-chief with a humorous, "behind-the-scenes" video.
We had 24 hours to script, shoot, and edit it.
And we did it! (Plus, I make a cameo. Hint: I'm not the woman with the short white hair and a British accent...that's Joanna Coles.)
